About Lacie Thompson

EXPERIENCE

Lacie has experience across a variety of verticals, including retail, travel, mobile, and finance. She has worked both on the client/advertiser side of partner marketing, as well as on the agency side. Her passion for win-win partnerships and advanced analytics guides her partnership optimization strategy. 

Blue Nile

Lacie ran the Affiliate programs for Blue Nile in the US, Canada, and the UK prior to stepping into a role overseeing digital marketing for the International team. 

Expedia

At one of the world’s leading online travel brands, Lacie oversaw the affiliate programs globally, outside of EMEA. She took the lead on several special projects, such as site platform migrations, launched a best-in-class trademark plus program and continually improved the programs via test and learn experiments. 

PROFESSIONAL HISTORY

TRAINING

Lacie hired and trained several teams throughout her career, many times being responsible for training those without affiliate experience.

MIGRATIONS + LAUNCHES

Lacie designed, oversaw and executed several affiliate program launches and migrations, including those for H&R Block, Paula's Choice, and Too Faced Cosmetics.

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AUDITS

Lacie has analyzed countless affiliate programs, across multiple verticals to identify strategic cost savings activities and ways to scale revenue.

RFPs

Lacie has led several efforts in evaluating companies in the affiliate channel and has experience responding to RFPs as a solution provider.

DATA + ANALYTICS

Passionate about data, Lacie has led efforts for several brands to uncover the true value of affiliate partnerships and the incrementality of increased spend.

PLAYBOOKS

Lacie has experience designing processes for large teams to execute affiliate tasks efficiently and without missing a step.

VERTICAL EXPERIENCE

Mobile

Lacie has worked for one of the nation's largest mobile carriers to optimize ROI for their affiliate program, as well as design solutions for tracking calls in the affiliate channel.

Retail

Retail is a challenging landscape and running the affiliate channel in the most efficient way with high quality partnerships is imperative. Lacie has experience doing this across some of the largest retail brands in the nation.

Travel

The travel industry is particularly unique and Lacie understands the nuances, which helps guide a specific strategy to optimize profitability.

Finance

Lacie directed the team and strategy that oversaw one of the nations largest tax providers, exceeding YOY growth expectations by double digits.

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